So, this is the e-mail I received when I expressed my disappointment and intentions to cancel:
Thanks for writing in and for your thoughtful feedback. We want to hear our subscribers' voices on this transition, and I will absolutely pass along your comments and concerns to the appropriate teams for consideration. I am so sad to hear you've decided to cancel!
I apologize that you didn't receive our email last week. I've doubled checked your email settings to make sure that you are definitely opted into all of our emails so that you don't miss out on any communication in the future.
This wasn’t an easy decision for the company and we’re sorry that we’re disappointing you. We want to be as generous as possible with our customers, but at the same time, our program needs to be sustainable and make sure continue to be here for you forever.
So much has changed since we started Birchbox and the Points Program, and what was once feasible just isn’t realistic long-term. We’ve had to make these changes to ensure we’re able to continue offering you the experience that brought you here—personalized boxes, tons of brands, and a rewarding shopping experience. We wish that we could continue with the same Points Program we’ve offered since we launched, but we’ve had to look at the program overall and make updates—it’s no longer sustainable for us to give $5 back for a $10 subscription.
We’d hate to lose you over this. We know that a perk of the Yearly Subscription has been earning Points through reviews each month, but we believe there are many reasons to stay a subscriber. You’ll still have the opportunity to earn Points when you shop with us as you continue to find new favorites through your subscription. Every $1 spent is 1 Birchbox Point earned, or 10% back in Rewards.
We also want to make sure you’re still getting something back from your product feedback, so we’ve updated our systems to take your review content into even deeper consideration when we build your box each month. We're working around the clock to ensure the best experience for our customers and want to curate the best boxes possible each month based on your input.
We’ve put a lot of thought and time into determining the best choices for our customers and our business. Our customers should get most out of the Birchbox experience, whether through a subscription or the Shop, and these updates allow us to continue offering the generous loyalty program we’re proud of while rewarding our customers in valuable ways. We wouldn’t have the unbeatable network of knowledgeable subscribers without customers like you, and hope you’ll continue to support us as we work to perfect your experience with us.
That said, if you’d still prefer to cancel your subscription and your mom's Gift Subscription, please reply here and I’ll take care of it. We wouldn’t have the unbeatable network of knowledgeable subscribers without customers like you, and hope you’ll continue to support us as we work to perfect your experience with us.
If you have any other questions or concerns, please don't hesitate to reach out and I'd be happy to help!
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